Making Every Surprise Count with Kinder Joy

For years my kids have awaited their Aunt’s return trip from work trips in Europe. They are thrilled to see her and also know she usually has a special Kinder product in one of her bags. Of course we all sit around crossing our fingers the eggs are not crunched and broken but that’s just a chance she has to take.

Surprise! We don’t have to worry anymore. Kinder Joy has proudly announced their USA debut with a new special treat that kids ages 3 and up will love! This holiday season,  Ferrero USA,  the company for famous brands such as Ferrero Rocher and Tic Tac is now launching Kinder Joy. Things just got a whole lot sweeter with this unique treat made especially for kids with parents in mind.

I was lucky enough to attend the official launch party this week in NYC at Pier 59 inside Chelsea Piers. The weather was a little yucky outside, but inside things were “sweet”! I was able to have a first hand look at the product and yes, I even sampled one before my kids.

Kinder Joy comes in a plastic egg-shaped package, which is separated in two sealed halves. On one side is a delicious treat made of a white milk-cream flavor and on the bottom a cocoa flavor. Oh and my favorite part is the two little round chocolate-covered wafer bites that are filled with sweet cream. There is a little spoon attached as well which makes it super easy and fun to eat.

The other sealed half contains the toy. This is a toy that is meant to be assembled and a it’s a perfect opportunity for parents to engage with their kids. The toys will be seasonal to keep the surprises coming!

Paul Chibe, CEO of Ferrero North America said it best…”When you’re a kid, every surprise counts, especially the little ones.” This is so true and I can’t wait to see my kid’s reaction when they try their first Kinder Joy.

Actress Malin Akerman was also at the launch party to share her love for Kinder Joy. Growing up in Sweden her mom used to give her Kinder products and now she can happily pass on the delicious treats to her son. I can’t wait to do the same.

As part of the new experience, parents can also access Magic Kinder, an entertainment app that offers a digital work of fun and education. It’s completely free and can be accessed though, the iOS and Android as well as through the code that is printed on the information leaflet that in inside the Kinder Joy egg. This is a great way families can play and learn together.

Beginning this holiday season, Kinder Joy will be sold nationwide at mass, grocery, drug and convenience stores. Each egg will have a MSRP of $1.59. For more information on where to find Kinder Joy eggs in stores please visit

This post was sponsored by Kinder but the content and opinions expressed here are all my own.